Sony Trade-In & Trade-Up

a7 II (Body Only)$1,498.95After $200 Savings$255 Trade-In Bonus

a7R II (Body Only)$2,898.00After $300 Savings$480 Trade-In Bonus
Trade-In Bonus
a7 ll Full-Frame Mirrorless Camera (Body Only) $255 Trade-In Bonus
a7R ll Full-Frame Mirrorless Camera (Body Only) $480 Trade-In Bonus
a7S ll Full-Frame Mirrorless Camera (Body Only) $450 Trade-In Bonus
Vario-Tessar T* FE 16-35mm F4 ZA OSS $202 Trade-In Bonus
FE 24-240mm F3.5-6.3 OSS $150 Trade-In Bonus
FE 24-70 mm F2.8 GM $330 Trade-In Bonus
Vario-Tessar T* FE 24-70mm F4 ZA OSS $180 Trade-In Bonus
FE 28-70mm F3.5-5.6 OSS $75 Trade-In Bonus
FE 28mm F2 $67 Trade-In Bonus
Distagon T* FE 35mm F1.4 ZA $240 Trade-In Bonus
Sonnar T* FE 35mm F2.8 ZA $120 Trade-In Bonus
Planar T* FE 50mm F1.4 ZA $225 Trade-In Bonus
FE 50mm F1.8 $37 Trade-In Bonus
FE 50mm F2.8 Macro $75 Trade-In Bonus
Sonnar T* FE 55mm F1.8 ZA $150 Trade-In Bonus
FE 70-200mm F4 G OSS $225 Trade-In Bonus
FE 70-300mm F4.5-5.6 G OSS $180 Trade-In Bonus
FE 85 mm F1.4 GM $270Trade-In Bonus
FE 90mm F2.8 Macro G OSS $165 Trade-In Bonus
FE PZ 28-135mm F4 G OSS $375 Trade-In Bonus
Upcoming Sony Events

Sony Trade-In & Trade-Up Event

Join us and Jimmy with Sony for a Sony Trade In Trade Up Event from 11 am to 5 pm on Friday Feb 17th. There are 3 great ways to save during this exclusive savings event, for a limited time only. Save up to $300 on select A7 series cameras. Save up to $100 on over 50 lenses and accessories. Get up to a $480 bonus on select A7 series cameras and FE lenses when you trade in and trade up or take advantage of all 3 offers for maximum savings.

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Sony School: Basic Class

Did you recently get a Sony camera? Are you wanting to find out what the buttons and knobs do and how to navigate the menu? Well join us and Jimmy with Sony for the Sony School – Basic Class Saturday, Feb 18th from 10 am to 12 pm. Jimmy with Sony will go over the camera layout as well as dive into the menu to show you how to access options and features. Jimmy will be focusing on basic functions as well as creative shooting modes. Sign up today!

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Sony School: Tips and Tricks

Saturday, Feb 18, we're hosting a Sony Tips and Tricks class with our favorite Sony rep, Jimmy with Sony! Join us this afternoon and learn Sony-specific techniques and tips allowing you to take full advantage of your mirrorless camera and enhance your shooting experience! Several aspects of this class cover how to set up your camera for your desired needs, as well as maximizing current technology and creative tools Sony cameras offer.

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Eligible models: A7 II, A7R II, A7S II and select full frame e-mount lenses (excludes SEL70200GM) Camera or lens must be in working condition. One bonus offer per item. ©2017 Sony Electronics Inc. All rights reserved. Sony, its logo and the Sony A logos are trademarks of Sony Corporation. Prices and offers non-redeemable for cash, non-transferable and may not be combinable with other offers/ discounts. Reseller prices may vary. Prices and offers stated do not include tax or shipping. Specifications, availability, prices and terms of offer are subject to cancellation or change without notice. Sony is not responsible for photographic, typographic or system errors. Participating Sony Authorized Dealers will add a discount as specified herein to consumers who trade-in one (1) digital interchangeable lens camera or lens to purchase one (1) select new models listed herein, usable at the time of Final Checkout or at the cash register. Dealer determines the trade-in amount at its sole discretion and Dealer’s trade-in amount may vary according to condition and age of the trade-in. The discount amount is not a cash equivalent, may not be redeemed for cash, and is available only for the purchase of a new Sony item listed here-in at the time of trade-in. The discount to the customer is forfeited if the new model listed herein is returned for any reason or cause whatsoever. The traded-in/used product must be surrendered at time of trade-in (for e-commerce execution, physical receipt by the dealer or notification from carrier is considered an act of surrender). Multiple discounts cannot be combined and applied to the purchase of any one item.