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Rent NowSony Alpha a7 IV Mirrorless Camera
The Sony a7 IV is the ultimate hybrid powerhouse, designed to push past the boundaries of a “basic” full-frame camera. Featuring a newly developed 33MP sensor and the flagship BIONZ XR processor, it delivers a perfect balance of high-resolution stills and professional-grade video. Whether you are a commercial photographer, a 4K filmmaker, or a live-streamer, the a7 IV provides the elite AI-driven autofocus and robust build quality needed to excel in any creative field.
Next-Generation Imaging Performance
33MP Exmor R BSI CMOS Sensor: This back-illuminated sensor offers a significant resolution jump, providing 15 stops of dynamic range and vivid color rendering with low noise, even at high ISO settings.
BIONZ XR Processor: Borrowed from the flagship Alpha 1, this engine enables lightning-fast processing, reducing rolling shutter and allowing for 10 fps continuous shooting with a massive buffer of over 800 frames.
AI-Based Real-time Autofocus: A 759-point hybrid AF system covers 94% of the frame. It features advanced Real-time Eye AF for humans, animals, and birds, which now functions seamlessly in both stills and video modes.
5.5-Stop In-Body Image Stabilization: The enhanced 5-axis SteadyShot system compensates for handheld camera shake, while the new Active Mode provides gimbal-like stability for video shooters on the move.
Professional Cinema & Video Capabilities
4K 60p 10-Bit Recording: Capture ultra-high-definition video with 7K oversampling for incredible realism. The a7 IV supports 4:2:2 10-bit color internally, providing massive flexibility for color grading.
S-Cinetone & S-Log3: Achieve the cinematic look of Sony’s high-end Venice and FX-series cameras straight out of the box with beautiful skin tones and natural mid-tones, or use S-Log3 for maximum dynamic range.
Innovative Video Tools: * Focus Map: A unique visual overlay to see depth of field in real-time.
Breathing Compensation: Automatically eliminates the “pulsing” effect when racking focus with compatible Sony lenses.
No Recording Limit: An improved heat-dissipating structure allows for continuous 4K 60p recording for over an hour.
Hybrid Body & Connectivity
3.68m-Dot OLED EVF: An upgraded viewfinder with a 120 fps refresh rate provides a smooth, clear, and lifelike viewing experience.
Vari-Angle Touchscreen: The side-opening articulating LCD is perfect for vlogging, self-recording, and shooting from challenging high or low angles.
Advanced Streaming: Connect via USB for instant 4K live streaming (UVC/UAC support), making the camera an elite webcam for social media and conferencing.
Pro Interface: Includes a full-size HDMI Type-A port, USB-C (3.2 Gen 2), and a Multi-Interface shoe that supports digital audio input for cleaner sound.
Dual Card Slots: Flexible storage options with one slot supporting high-speed CFexpress Type A or SD UHS-II cards, and a second slot for SD UHS-II cards.
Technical Specifications
Sensor: 33MP Full-Frame Exmor R CMOS
Video: 4K 60p 10-bit 4:2:2; 7K Oversampling
AF: 759-point Phase Detection with AI Tracking
ISO Range: 10051,200 (Expandable to 50204,800)
Stabilization: 5.5-Stop 5-Axis IBIS + Active Mode
