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Rent NowThe Sony a7 IV Mirrorless Camera with 28-70mm Lens is a powerful hybrid tool designed for creators who need professional-grade performance in both still photography and video. Built around a newly developed 33MP full-frame sensor and the flagship-class BIONZ XR processor, it offers a significant leap in resolution and speed over its predecessors. This kit includes the versatile FE 28-70mm f/3.5-5.6 OSS lens, making it a complete, out-of-the-box solution for everything from street photography to high-quality vlogging.
Pro-Level Imaging & Video
High-Resolution 33MP Sensor: The back-illuminated Exmor R CMOS sensor delivers stunning detail and a wide 15-stop dynamic range, ensuring vibrant colors and clarity even in challenging lighting.
Cinema-Standard Video: Capture 4K 60p 10-bit 4:2:2 video internally for professional grading flexibility. It also features S-Cinetone color science, inherited from Sony’s high-end cinema cameras, for beautiful skin tones right out of the camera.
Advanced Stabilization: The 5-axis in-body image stabilization (IBIS) provides up to 5.5 stops of shake correction, while “Active Mode” offers electronic enhancement specifically for stable handheld video.
Intelligent Speed & Focus
AI-Powered Autofocus: Features 759 phase-detection points covering 94% of the sensor. Real-time Eye AF now tracks humans, animals, and birds in both photo and video modes with incredible stickiness.
Fast Burst Shooting: Capture the perfect moment with up to 10 fps continuous shooting with full AF/AE tracking.
Next-Gen Workflow: Includes a dedicated Still/Movie/S&Q dial for instant setting swaps, a side-opening vari-angle touchscreen, and a high-resolution 3.68m-dot electronic viewfinder with a 120 fps refresh rate for smooth tracking.
Technical Specifications
Sensor: 33MP Full-Frame Exmor R BSI CMOS
Video Resolution: 4K 60p (10-bit 4:2:2) / 7K Oversampling for 4K 30p
Autofocus: 759-Point Fast Hybrid AF with Real-time Eye AF
ISO Range: 100-51200 (Expandable to 50-204800)
Connectivity: Full-size HDMI, USB-C (3.2 Gen 2), Dual Card Slots (SD/CFexpress Type A)
