The Canon Speedlite 470EX-AI is a TTL flash designed for use with Canon’s EOS camera system, featuring an AI (Auto Intelligent) bounce flash system that automates the process of positioning the flash head for optimal bounce flash results. The AI bounce system uses a motorized flash head that automatically calculates and sets the appropriate tilt and swivel angle for bounce flash based on the shooting environment, reducing the need for manual adjustment of the flash head position between shots or shooting locations. E-TTL II automatic flash exposure metering maintains communication with the camera for consistent exposures, and the flash can be operated in a semi-automatic mode where the bounce angle is set once and maintained, or a fully automatic mode where it continuously recalculates for each shot. High-speed sync support extends flash usability beyond the camera’s standard sync speed, and the flash head tilts and rotates across a broad range of positions for manual bounce flash use when preferred.
– Canon E-TTL II automatic flash exposure metering
– AI Auto Intelligent motorized bounce flash system
– Automatic calculation and setting of optimal bounce angle
– Semi-automatic and fully automatic AI bounce modes
– Flash head tilts and rotates for manual bounce flash use
– High-speed sync support
– Compatible with Canon EOS camera system via hot shoe
– Reduces manual flash head adjustment between shots

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